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In this context, Animed refers to best practices of collaboration between the private sector, the scientific research ecosystem and public institutions to strengthen sectoral and institutional capacities via a Bottom-up approach for innovative governance, competitive solutions and pilot responses to common challenges through sustainable development.
Animed promotes cooperation and the strengthening of links with the main local and international institutional actors through an extensive network of partners in Europe and the Mediterranean working for joint actions, cultural and technical exchanges, scientific cooperation and collaborative projects.
Animed a été fondée en 2017 par un collectif d’experts et d’universitaires tunisiens dans le but de transférer le paradigme de « l’identité méditerranéenne » dans le discours culturel de la région étant née comme résultat d’un projet de coopération transfrontalière IEV CTF Italie-Tunisie 2007-2014, “Magon”.
Les activités ont débuté avec la gestion de la première route des vins labellisée « Iter Vitis » des itinéraires culturels de la Commission Européenne grâce au projet « Itinéraire de Magon » et se sont progressivement étendues à des projets liés au domaines de la gestion culturelle, du tourisme durable, de l’agriculture et de l’éducation.
En 2024, Animed a pour partenaires officiels des institutions du domaine de la recherche scientifique telles que des universités et laboratoires, des institutions gouvernementales gérant le domaine de la culture (Ministère des Affaires Culturelles, Institut National du Patrimoine, Agence de Mise en Valeur du Patrimoine et de Promotion Culturelle, etc.), des institutions gérant le domaine du tourisme (Ministère du Tourisme, Fédération Tunisienne des Agences de Voyage, Fédération Tunisienne des Guides Touristiques, etc.), Ainsi que les institutions gérant le domaine de l’éducation (Ministère de l’Education).
Avec ces partenaires, Animed a lancé plusieurs initiatives axées sur la gestion durable du patrimoine culturel, et le tourisme durable et l’innovation, l’agriculture et le changement climatique, le renforcement des capacités et l’entrepreneuriat des jeunes, le changement climatique, l’éducation socio-émotionnelle, etc.
Le projet I-portunus, financé par « Europe Créative Tunisie » pour promouvoir la coopération entre les institutions de la zone de coopération de l’UE travaillant sur une même thématique. Il s’agit d’une résidence proposée en Tunisie par Animed au profit de l’association grecque Diadrasis pour travailler ensemble sur différents sujets autour du patrimoine culturel.
Thus, visits to archaeological sites, historical centers and museum collections took place as well as interviews with heritage managers followed by working and brainstorming sessions aimed at developing joint cooperation initiatives.
Scientific conferences were also given by Animed and Diadrasis with the ENAU (National School of Architecture and Urban Planning), the LAAM (Laboratory of Maghrebian Archaeology and Architecture), etc.
ORGANIC ECOSYSTEM project aims at reducing the obstacles related to organic agriculture and make the MSMEs operating in organic agriculture more competitive and better integrity
The project intends to establish a cross-border agro-food ecosystem which sets the ground for the development of the Mediterranean whole organic sector.
This was encouraged through new business alliances, creation of innovative value chains, and specialized support provided to MSMEs to increase the quality and the commercialization of products and their capacities to access new markets.
The ORGANIC ECOSYSTEM project empowers Micro, Small, and Medium Enterprises (MSMEs) operating in organic agriculture and fosters a cross-border agro-food ecosystem, paving the way for the Mediterranean organic sector's growth.
Animed supported the creation of new business alliances, innovative value chains, and the specialized support to enhance product commercialization, and market access.
BESTMEDGRAPE aims at supporting the creation of new startups/SMEs by transferring scientific/technological knowledge on local grape cultivars and the exploitation of wine by-products as a source of bioactive compounds that can be transformed into innovative commercial health products. Hence, the project will not only valorise a Mediterranean product - grape - but also the expansion of the grape value chain through the development of nanotechnological products, thus boosting the local economy, reducing environmental pollution and increasing employment opportunities.
BESTMEDGRAPE aims at supporting the creation of new startups/SMEs by transferring scientific/technological knowledge on local grape cultivars and the exploitation of wine by-products as a source of bioactive compounds that can be transformed into innovative commercial health products.
Animed actively participated in the project BESTMEDGRAPE by taking in charge the business creation and incubation process of the beneficiaries of the project, and managing the grants.
Qualification and Promotion of wine sectors in Mediterranean Protected Areas - OENOMED A Mediterranean project co-financed by the ENI CBC Med program, aiming to support and promote the ecological transition of vineyards from natural parks and protec
The OENOMED project aims to support wine companies to operate their ecological transition and promote their sustainable practices and their wines.
The objectives of the project are:
preserve and promote the heritage resources which form the basis of Mediterranean identity: biodiversity, water, soils and landscapes, historical remains and sites, tangible and intangible components of wine-growing activity
- encourage local consultation processes between stakeholders linked to viticulture and to these resources
- promote cooperation between the different countries of the Mediterrane
- support the creation of a cluster of sustainable wine makers under the umbrella of a sustainability brand.
Animed actively participated in the communication of OENOMED project, the promotions of its sustainability brand, and the promotional events of the project and the new brand named Reservin.
Animed has collaborated with the Lions Clubs International Foundation ( LCIF) for the implementation of the "Lions Quest" program for the integration of the SEL (Socio emotional Learning) for youth and teenagers in Tunisia and Palestine. https://www.lions-quest.org
Indeed, in Tunisia the project implemented by Animed consisted of coordinating with the LCIF and the Tunisian Ministry of Education for the translation, adaptation and implementation of Lions Quest curriculum of Grade 5 in 7 primary schools representing different social categories (rural areas, urban areas, advantaged and disadvantaged social environments, etc.) to target over 500 children with their teachers (facilitators) and parents, to support the transition of children from primary school to college, where the drop-outs are the highest in the country because of the lack of social and emotional skills, the prevalence of violence, bullying, as well as teenage crisis.
In Palestine, Animed had the mission of coordinating with the LCIF and World Vision for the translation and adaptation of grades 1, 3 and 7 of Lions Quest curricula for their implementation in 10 primary schools and colleges in the West Bank.
Lions Quest is a global youth development program supported by the Lions Clubs International Foundation (LCIF). Initially for high schools, it expanded to middle and elementary schools due to demand. Since 1984, LCIF has awarded over 360 grants totaling $20 million to establish Lions Quest in over 105 countries, available in 40 languages. Lions Clubs play a key role through local funding, teacher training, and community projects. Leading experts and organizations worldwide have recognized Lions Quest programs for their effectiveness in the areas of social and emotional learning, drug and alcohol prevention, and service learning. Few organizations can match Lions Quest’s breadth of recognition in so many areas.
https://www.lions-quest.org/discover-our-story/recognitions/
IDEMA project supports the efforts of the Tunisian government in the decentralization process as well as supporting 12 municipalities through technical assistance which aims to promote their economic development, improve the quality of their services and support them in understanding and implementing their projects, with emphasis on the participatory approach and taking into account the specificities and roles of women, youth and disadvantaged groups.
Animed supported the IDEMA Initiative for Efficient Decentralization and Attractive Municipalities” in the Development of the Specifications for technical and administrative conditions for labeling as a tourist municipality and stages of setting up a tourist circuit for several disadvantaged municipalities such as the Municipality of 'EL Krib.
These activities were implemented with local partners (municipality, regional authorities for culture, crafts and tourism) and in participation with the local communities.
It is a pilot project for a Tunisian cultural circuit based on Intangible Cultural Heritage, and in particular the theme of “Tales and legends” of the city of Kef, a disadvantaged region from the North-west of Tunisia. Designed and implemented in partnership with the Museum Lab association, it aims to inventory and record the intangible oral heritage carried by resource people in the Kef region for the vulnerability of this heritage and the fragility of its bearers.
This recording was carried out in accordance with UNESCO standards, in a scientific but also participatory manner by involving the local population. It also integrates new technologies and gaming to promote the territory of Kef through cultural itineraries and interactive experiences to attract tourists.
This project succeeded to attract new types of audiences and to create new niches for alternative and sustainable tourism.
This project owes its name to Magon, the eminent Carthaginian agronomist of the 7th century BC. BC and father of modern agronomy through his famous treatise. Thus, this wine route connects archaeological sites and museums with cellars to highlight the survivals of agronomy, gastronomy and wine in the Mediterranean, from antiquity to today.
It is a cross-border cooperation project set up between Sicily and Tunisia (ENP CBC Tunisia- Italy, 2007- 2013), to promote Mediterranean heritage through a cultural wine route.
Animed designed this project from the itinerary, to the signages and the interpretation and mediation devices and equipment, in the wineries, in the museums and the archaeological sites.
The itinerary benefited from the “Iter Vitis” label, the cultural routes of the Council of Europe, thus becoming the only official cultural route of the South of the Mediterranean and a project pilot in Tunisia whose approach is recommended.
The Cinetrip Tunisia project is supported by the “Promotion of Sustainable Tourism” project which is a joint action of the EU within the framework of the “Tounes Wijhetouna” program, and the German Federal Ministry for Economic Cooperation and Development (BMZ), implemented by GIZ Tunisia in partnership with the Tunisian Ministry of Tourism.
The Cinetrip Tunisia comes in the component “Promotion of Sustainable Tourism” which supports the Creation of thematic routes that present strong touristic potential.
Animed is a member of the economic interest group (GIE) which manages the cinematographic route and which has 4 axes of development of the cinematographic route:
Development of filming sites: Project ideas to promote filming sites
The development and enhancement of services around the sites: Training and upgrading & project financing
Communication and Marketing: Promotional video, negotiation of intellectual property rights, etc.
Sustainability of the project through support for a road management entity (Governance and management).
The Tunisia Living Culture project is a jointly implemented project between the Smithsonian Center for Folklife and Cultural Heritage, the USAID Visit Tunisia Activity and Animed in collaboration with the Agency for Heritage Development and Cultural Promotion and the Museum Development Division of the National Heritage Institute in Tunisia.
Starting from the fact that Tunisia’s vibrant intangible cultural heritage — gastronomy, craft, music, dance, and storytelling— is underdeveloped and often missing from the tourist experience, Tunisia’s Living Culture aims to support tradition bearers and their communities to create tourism experiences, where they can share cultural practices with visitors and directly benefit from tourism revenues.
Applying the research and community-based approach, Animed supported the development of cultural heritage tourism experiences and emphasized Tunisia’s commitments to the UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage (2003) and brought together Tunisian scholars and cultural heritage professionals to highlight and examine work on the cultural heritage and to transform the heritage elements to sustainable tourism products.
Maken is a project aiming to promote and improve the visibility of Tunisian archaeological sites and historical centers mainly focusing on economically disadvantaged regions of Tunisia, which paradoxically have a great cultural resource, in order to promote it as a socio-economic lever.
The archaeological jewels of Kef, Jendouba, Siliana, Beja, Gasseerine, Zaghouan and Kairouan benefit from audiovisual communication and a web platform which encourages visitors to visit them by collecting the touristic and cultural products and experiences of each region and allowing reservation in line of local guides, accommodation or experiences.
The project was implemented in partnership with cultural heritage institutions, the Heritage Development and Cultural Promotion Agency (AMVPPC), the National Heritage Institute (INP) as well as the associations of touristic guides